SITE DESIGN PORTLAND

     Portland is the largest city in the U.S. state of Oregon, and county seat of Multnomah County. It straddles the Willamette River immediately south of its confluence with the Columbia River. Portland is the third largest city in the Pacific Northwest after Seattle, Washington and Vancouver, British Columbia, with a population of 556,370 (July 1, 2005 estimate). Approximately 2 million live in the surrounding metropolitan area (MSA), the 24th-largest in the U.S. Portland is known as "The City of Roses" or "Rose City" — its climate is ideal for their cultivation, and the city has many rose gardens, including the International Rose Test Garden in Washington Park. Other nicknames include "Stumptown" (due to early logging to clear land for development), "Bridgetown" (due to its numerous bridges), "Puddletown" (due to the rainy weather), "River City" (due to its proximity to the Willamette and Columbia), "PDX" (after the city's airport code), and "P-town". A website is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of web pages that in turn make up a website. A web page consists of information for which the website is developed. For example, a website might be compared to a book, where each page of the book is a web page.

     A website typically consists of text and images. The first page of a website is known as the Home page or Index. Some websites use what is commonly called an Enter Page. Enter pages might include a welcome message, language/region selection, or disclaimer. Each web page within a website is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks.

     Once a website is completed, it must be published or uploaded in order to be viewable to the public over the internet. This is done using an FTP client. Once published, the webmaster may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the website to a search engine such as Google or Yahoo, exchanging links with other websites, creating affiliations with similar websites, etc.