Email Marketing
E-mail Marketing helps businesses improve the effectiveness of their e-mail marketing efforts. Getting messages delivered to the correct target audience is becoming increasingly difficult. New tools and tactics and increasingly complex processes are required to maximize the performance of e-mail campaigns. Leveraging years of direct marketing experience; benchmarking data; comprehensive consumer, marketing executive and vendor surveys as well as deep understanding of today's e-mail marketing challenges, E-mail Marketing provides the most comprehensive analysis of the vendors and the obstacles and opportunities facing marketers today. Email marketing is the fastest and most cost-effective way to reach your customers and target audience in the shortest amount of time. Email marketing can be used for:
- Viral E-Marketing
- Newsletters
- New Product Announcements
- Event invitations
E-mail marketing is popular with companies because:
- It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.
- It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track bounce-backs , positive or negative responses, click-throughs , rise in sales.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
- It has been proven successful when well done.
- When most people switch on their computer the first thing they do is check their e-mail.
- Specific types of interaction with messages can trigger other messages to be automatically delivered.
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